THE PRICE OF IDEAS
Madison avenue makes tons of money for ideas in advertising. Donatella Versace makes money for her fashion ideas. Ideas and creativity are a commodity that many pay top dollar for. If creativity, innovation and problem solving were so easy, everyone would do it and there would be no Madison Avenue or Versace.
One of the most common complaints and misconceptions about Staging is the cost. Some say Staging is too expensive and not worth the fees being charged. Why should Stagers be paid at time of service instead of when the property closes? After all, how hard is it pick colors, pare down floor plans or pick out "knick knacks".
My question is how do you put a price on creativity and the ability to envision a plan before it even is put on paper? How do you put a price on problem solving and the ability to improvise?
Staging and the process is often misunderstood and critiized as too expensive or misleading to a buyer. When it's done well, staging is not overdone and doesn't come across as too contrived. So anyone can do it, right? It involves little skill, creativity or problem solving and has no impact. So why has the industry emerged? It's on TV and likely in your competition's marketing strategy.
Staging is advertising; very cost effective advertising when you consider the potential and real returns. Staging is live advertising that people can immediately connect with, reach out and touch. How much is that worth? It touches everyone in a good way across all walks as soon as they open the door.
Can you calculate the cost of additional days on the market and price dropping from what passes for much of what you see on the MLS or real estate listing sites? How about photos of clutter and cramped looking spaces? How much did those dark, grainy, upside down and sideways photos really cost?
As a seller, I have listened to agents we interviewed brag about how much they spend in advertising and getting the word out about their listings... "Nobody does more." As a stager, I hear this same chatter from clients about their agents. They complain about not seeing the results of all this marketing and advertising. I help clients who are advised not to stage and are told it is a waste of time and money.
A simple Consultation, depending on the company, can range from $500 on the high end to about $150 on the low end. This many times alone is all that is required to get a home ready to show and shorten time on the market. How many price drops does it take to sell something? What is the cost of a spread that just shows the outside of a listing, little to no interior views and both not always in a flattering light? Consider the price of ideas and then take your pick.
Ana Hitzel is the owner of AccentPositives Home Staging and the host of Your Place Your Space Home & Life Improvement Radio.
Email the show at firstname.lastname@example.org. Visit our Face Book page for more tips and information and don't forget to hit the LIKE button!
AccentPositives provides effective and economical Home Staging Consultations and services on site and on line. Selected Best of Corona 2012 in the Interior Design category, we are located in Corona and serve the Inland Empire of Southern California, the Palm Springs area and North San Diego County. Call 951 833 8529. Email email@example.com. Visit www.accentpositives.com.